![]() A quick google of James Wilson, who appears on The Banished bottle, reveals that after 9 years of hard labour he escaped to the US. Each character tells you about their plight and how they ended up in Australia which is a clever use of Augmented Reality.Īs the characters are real historical figures their stories are easy to find elsewhere too. You then present the label to your phone or tablet and upon doing so, the character comes to life on your screen. You’re first encouraged to download the 19 Crimes app on your smartphone or tablet. The genius is in how they’re able to tell you their story. I’m a bit of a history buff so I like how 19 Crimes have used a different historical figure for their wines, each allocated to a different variety and each with a unique story to tell. The 19 Crimes concept is an interesting one also. All the bottles are dark and the faces on each bottle are distinctive so that your eyes are immediately drawn to them and away from anything else. You don’t have that problem with 19 Crimes. A lot of the labels look the same, a lot of the bottles look the same and this can be said for red, white and rosé. You can easily become overwhelmed when shopping for wine in a supermarket. The wine is relatively cheap though their key success has been the effective branding, marketing strategy and use of technology in enhancing the purchaser experience that underpins the wine. 19 Crimes have become something of a juggernaut in the wine industry with all varietals easily accessible in all of the main supermarkets in the UK and the US. They also produce Cabernet Sauvignon, Pinot Noir, Shiraz and Chardonnay. Their first wine was the 19 Crimes Red Blend and they’ve since branched out with variations on the blend. The Brandġ9 Crimes was founded in 2012 by TWE and the chief winemaker is Michael Kane. ![]() Their mission is to become the world’s most celebrated wine company though whether they realise their mission remains to be seen. They own more than 9000 planted hectares across estates in Australia and New Zealand with a further 4000 planted hectares across estates in the US. Treasury Wine Estates or TWE are based in Napa, California and they are responsible for a number of the largest wine brands that you see today such as Penfolds, Lindeman’s, Wolf Blass and Stag’s Leap among many more. So what is this wine, and why the hell should it draw such disgust when all the brand is trying to do is bring cheap, quality wine to us all? The Company I bought this wine knowing full well that it was going to be awful and yet I bought it anyway. The other wines that reside here have been wines that we’ve bought in good faith, expecting them to be very pleasant on the nose & palate. This is a very unique entry to Wine Hell.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |